Jeff Walker released the first of several training videos Friday. In it, he explained how he uses the “Sideways Sales Letter” in his product launches. Don’t know what a Sideways Sales Letter is? We didn’t either, but he explains that, too.

If you want to become known online for your expertise, and you want to use that expert status to have a successful business online, Walker’s training on how to launch products online will set you on the right footing.

In the first video he shows you how to structure a product launch for maximum impact. He is releasing a second training video today. In it, he will show you how to do a product launch even if you have no product and no mailing list. He calls it “The Seed Launch.”

There will also be a third video toward the end of the week. You can get access to all three videos here: Product Launch Videos, but only for a limited time.

Why is he doing this? Why give away all this helpful content? He is practicing what he preaches. He is the author of Product Launch Formula, the world’s most popular training on online product launches.

In it, he teaches that a product developer should give away valuable content prior to a product launch to increase his visibility and to build excitement for the upcoming launch.

That’s exactly what he is doing. He is getting ready to launch a new revised edition of Product Launch Formula in about a week. He figures that if you watch the free videos, you will know he’s a smart product launcher that you can learn from.

So when the time comes, he hopes, you will be eager to buy the new product.

Check out what he calls his “pre-launch content”. It can teach you to do do your own successful product launch.

No charge, but very helpful. Watch them here: Product Launch Formula

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