The latest ‘Econsultancy’ blog post is titled “Accenture: customer experience should be the focus of modern marketing”.

David Moth says, “One of the key tenets of our Modern Marketing Manifesto is that improving the customer experience must be the relentless focus of modern marketing.

It states that the customer experience is about “customer centricity as evidenced by the service or product that we deliver across channels. It is about respecting the power and importance of great design”.

Digital technologies present a great opportunity for businesses to create personalised customer experiences. However, the proliferation of consumer touch points also makes it increasingly difficult to come up with a coherent strategy across different channels”.

Accenture: customer experience should be the focus of modern marketing

‘Econsultancy’ Blog

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