Marketo has released an ebook titled “The New State of Email Marketing”.

The Marketo team says, “Is your email marketing using the power of precision? Email marketing has come a long way from its early days when marketers would buy a list and release an impersonal and irrelevant blast campaign to anyone they could.

As today’s marketer knows, the more specialized the content, the greater the impact – which means that marketing automation provides email marketing with a special ability to attract, convert, and close more effectively than ever before.

Download our new eBook and learn about:

  • The types of emails campaigns you should avoid to ensure you’re not alienating customers
  • Why email marketing is still an extremely effective marketing tactic
  • How email marketing and content marketing efforts can complement each other
  • How to create emails that are more precise, personal, and ultimately impactful”.

Marketo’s ‘The New State of Email Marketing’ eBook

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