The latest article on ‘Business 2 Community’ is titled “How To Measure the Effectiveness Of Your B2B Online Marketing Program”.

Tim Asimos says, “Measuring the effectiveness of your B2B online marketing program is essential. All of your inbound marketing and lead generation efforts—your website, blog, landing pages, SEO, social media and email marketing—should be continually measured, analyzed and fine-tuned.

John Wanamaker, the 19th century retailer and a pioneer in marketing, once family quipped, “I know that half of my advertising doesn’t work. The problem is, I don’t know which half.” With the inherent nature of digital and the analytical tools that marketers now have at their disposal, tracking and measuring the effectiveness of your B2B online marketing efforts in real-time is not only possible, it’s imperative”.

How To Measure the Effectiveness Of Your B2B Online Marketing Program

Business2Community.com

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