The latest ‘Econsultancy’ blog post is titled “Social video: you don’t have to ‘go viral’ to make an impact”.

Luke Gaydon says, “When it comes to talking social video, the buzzword on most people’s lips is usually ‘viral.’ But viral and social video are two different breeds and naturally, so are viral and social marketing.

While a viral approach is about making a quick hit with content designed to become hugely popular over a short period, social video is about building an audience and establishing trust with that audience via word-of-mouth recommendations”.

Social video: you don’t have to ‘go viral’ to make an impact

‘Econsultancy’ Blog

Sharing is caring