‘The one thing that all marketing is about’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “The one thing that all marketing is about”.

Jason Thibeault says, “You probably practice a lot of different types of marketing (or you would like to). But what if it didn’t matter? What if, deep down, all marketing was really the same, driving towards a singular objective: establishing relationships.

The problem is, in our ever-shifting digital world, people have different relationship needs. Some want information, others want engagement. And when you deliver the right content to the right person based on their relationship needs, you create a positive experience with your brand”.

The one thing that all marketing is about

‘Econsultancy’ Blog