The latest ‘Econsultancy’ blog post is titled “60% of businesses are integrating mobile into wider marketing activities: report”.

David Moth says, “Six out of 10 businesses have a strategy for integrating mobile into their broader marketing campaigns, according to a new report into cross-channel marketing.

While this obviously means that 40% of businesses still haven’t come up with a coherent mobile strategy, it is an improvement on last year when just over half (51%) of businesses were yet to integrate mobile into their overall marketing campaigns.

This indicates that businesses are slowly moving in line with this significant consumer trend, though it’s worth noting that the number of respondents who said mobile was “very much” integrated remained fairly static at 15%”.

60% of businesses are integrating mobile into wider marketing activities: report

‘Econsultancy’ Blog

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