The latest article on  ‘Marketing Land’ is titled “For Twitter Retargeting, Communication Is Key”.

James Green says, “This past July, Twitter followed in Facebook’s footsteps with the announcement of retargeting. In a company blog post, Twitter said that they would begin experimenting with a way to make ads on Twitter more useful to its users in the United States by displaying promoted content from brands and businesses users have shown interest in. They went on to say that users won’t necessarily see more ads on Twitter, but they may see better ones”.

For Twitter Retargeting, Communication Is Key

Marketing Land

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