‘Marketing agility: do you measure up?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Marketing agility: do you measure up?”.

Jon Baron says, “Philip Gladman, Diageo’s white spirits director for Western Europe, once commented that because of digital marketing and consumer empowerment, marketers had to become multi-faceted like ‘Swiss army knives’.

What Gladman was describing is what I like to call marketing agility. It’s a topic that has garnered interest with most if not all marketers confronted with the fast-changing digital media landscape (Chris Lake recently covered the topic)”.

Marketing agility: do you measure up?

‘Econsultancy’ Blog