The latest article on HubSpot blog is titled “Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing”.

Meghan Keaney Anderson says, “When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We’ve seen for years that emails which are personalized to the recipient do better than their generic counterparts”.

Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing

HubSpot

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