The latest ‘Econsultancy’ blog post is titled “Can customers reset passwords on your mobile site?”.

Graham Charlton says, “Registration and accounts on ecommerce sites have plenty of pros and cons. On the one hand, they can be handy for retention and easy repeat purchases, but they can be a barrier. 

They can present a particular problem on mobile especially if shoppers have forgotten login details from previous purchases.

To illustrate this point, here’s an example from the M&S mobile site, one which must be causing a number of abandoned purchases”.

Can customers reset passwords on your mobile site?

‘Econsultancy’ Blog

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