‘Macy’s Exec Says People Are Wrong To Get ‘Pissed’ When Marketers Use Their Personal Data’ – Business Insider

The latest article on Business Insider is titled “Macy’s Exec Says People Are Wrong To Get ‘Pissed’ When Marketers Use Their Personal Data”.

Aaron Taube says, “Macy’s vice president of customer strategy Julie Bernard thinks the marketing industry has missed the boat by failing to explain to the public all the benefits consumers enjoy from companies collecting their personal data.

Ad Age reports that in comments made Wednesday at the D2 Digital Dialogue conference in Cincinnati, Bernard expressed her frustration that negative spin from the media had stoked consumer outrage without appropriately addressing the benefits of receiving advertisements for products they actually would consider buying”.

Macy’s Exec Says People Are Wrong To Get ‘Pissed’ When Marketers Use Their Personal Data

Business Insider