The latest ‘Econsultancy’ blog post is titled “Eight useful tools for testing social marketing”.

David Moth says, “The time and effort spent in coming up with creative, interesting social content is all for nought if Facebook posts and tweets are published at a time when nobody is listening.

Therefore marketers need to test and analyse their social activity to work out the most effective types of content as well as the optimum time of day to post updates.

In a talk at Brighton SEO last week Moz director of community Jennifer Sable Lopez ran through a number of useful tools that can help marketers to test their social campaigns and content strategies, highlighting the best use cases for each one”.

Eight useful tools for testing social marketing

‘Econsultancy’ Blog

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