The latest article on  ‘Marketing Land’ is titled “Google Reportedly Looking To Replace Third-Party Cookies With New AdID”.

Ginny Marvin says, “USA Today is reporting that Google is looking to upend the way the industry tracks online activityfor advertising purposes.

According to the newspaper, a source at Google says the company is developing an AdID, an anonymous identifier that would replace the third-party cookie as the industry’s primary tool for tracking browsing activity and gathering information about user interests for ad targeting. The source, who spoke on condition of anonymity because Google has not made the plans public, told USA Today”.

Google Reportedly Looking To Replace Third-Party Cookies With New AdID

Marketing Land

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