The latest article on ‘MarketingProfs’ is titled “How to Manage Your Digital Content Assets and Increase Their Value”.

Jane Zupan says, “A full content marketing strategy has many moving pieces: It might include a blog, a resource center, infographics, newsletters, social media, and whatever we decide to invent (or reimagine!) next week. And, too often, marketers tend to adopt a “more is better” mentality, directing a fire hose of content at a highly distractible audience.

What’s more, it can be difficult for content creators on the backend to keep track of and derive the greatest benefits from the digital assets they already have, losing them within a disorganized content fray“.

How to Manage Your Digital Content Assets and Increase Their Value

MarketingProfs

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