The latest article on ‘MarketingProfs’ is titled “Three Ways to Juice Your Marketing Results Using Color”.

Tom Shapiro says, “Imagine heading to a local café and ordering hot chocolate. They serve it to you in a white cup. Chances are, you won’t like your drink. That’s not an indication of the quality of the café or the hot chocolate, but rather the color of the cup.

This conclusion is based on a study by the Polytechnic University of Valencia and the University of Oxford. The universities served hot chocolate in white, cream, red, and orange cups. The drinks were identical, but volunteers claimed that the flavor was better when the drink was served in an orange or cream-colored cup.

Surprised? You might not think much about it, but we experience the world through colors. Every day, in all we do, we respond to the colors around us“.

Three Ways to Juice Your Marketing Results Using Color

MarketingProfs

Sharing is caring