The latest article on  ‘Marketing Land’ is titled “Are Your Local PPC Ads Really “Local”?”.

Carrie Hill says, “Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now become a full-time job. Bid adjustments, rules, remarketing, extensions, day-parting, local or geographic targeting, modified broad match, and more — the vocabulary alone is a struggle for small business owners who do their own marketing.

As I review and overhaul paid advertising campaigns for new clients, I’ve noticed that there are numerous misunderstandings surrounding local paid search advertising in Google and Bing”.

Are Your Local PPC Ads Really “Local”?

Marketing Land

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