The latest article on  ‘Marketing Land’ is titled “Less Than Half Of Digital Marketers Say They Are Highly Proficient At Digital Marketing”.

Ginny Marvin says, “In a somewhat sobering poll of 1,000 US marketers, just 48 percent of those who identified as “digital marketers” said they feel highly proficient in digital marketing. And they think even less of their cohort: only 40 percent think their team colleagues are highly proficient in digital marketing.

The study, titled Digital Distress: What Keeps Marketers Up At Night was commissioned by Adobe and produced by Edelman Berland, measures marketers’ confidence in their own skills, effectiveness and ability to measure the impact of their digital efforts”.

Less Than Half Of Digital Marketers Say They Are Highly Proficient At Digital Marketing

Marketing Land

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