The latest article on ‘MarketingProfs’ is titled “Your Seven-Point Checklist: Get the Right Landing Page to Show Up in Search Results”.

Aleh Barysevich says, “One of our clients, Lisa B., runs an online seed store, which features multiple brands and offers various kinds of seeds (flower, vegetable, garden plants, etc.). Lisa’s store has a unique selling proposition: The varieties of seeds are exclusive and unusual. Among others, the site had a specific section for rare species, so Lisa wanted a corresponding section of her site to rank for “rare plants and seeds.”

However, instead of the desired landing page, the homepage kept showing up in search results for the target term. As a result, people who came from search clearly didn’t get the content they wanted, and they left“.

Your Seven-Point Checklist: Get the Right Landing Page to Show Up in Search Results

MarketingProfs

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