The latest article on ‘MarketingProfs’ is titled “IBM’s Ed Abrams on SMB Social Strategy and Content Marketing”.

Kerry O’Shea Gorgone says, “Newsmakers in social marketing tend to be large companies, with big ad spends. Small and midsize companies can sometimes feel as though they’re at a relative disadvantage, but the technologies that power big organizations’ social efforts are becoming more affordable for smaller businesses.

Ed Abrams, vice-president of marketing for IBM’s small and midsize business unit, explains the changing landscape, and offers tips for SMBs on social strategy, content marketing, and running a social business“.

IBM’s Ed Abrams on SMB Social Strategy and Content Marketing

MarketingProfs

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