‘What’s the point of relationship marketing?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “What’s the point of relationship marketing?”.

Luke Brynley-Jones says, “What have Ford Retail, Maersk and Boden all got in common? (Clue: it’s got nothing to do with cars, shipping or clothes).

You might have seen that Ford Retail UK has just launched a range of nail varnishes based on the colours of their latest Ford Fiesta.

The colours themselves, which include Hot Magenta and Candy Blue, might not be to your taste, but if you work in social media, you’re probably already wondering why you didn’t think of the idea first”.

What’s the point of relationship marketing?

‘Econsultancy’ Blog