There have been many comments around the web on Google’s announcement that it has changed its algorithm for presenting search results. This time, the target doesn’t seem to be spam sites. Instead, it aligns with the Google strategy of bringing you the most personally relevant results it can.

It also addresses the fact that peole are asking more complex questions today, and many of them are accessing Google from their smartphone, not from a PC.

One article, addressed to non-technical people, comes from Forbes Magazine. It begins this way:

Google has updated its core algorithm that controls the answers we get to queries on its search engine in a bid to make them work better for longer, more complex questions.

The update, code-named Hummingbird, is the biggest change to the underpinnings of the world’s leading search engine since early 2010, when Google upgraded its algorithm to one it called Caffeine.

As the article points out, this is only the beginning for Google’s “user-friendly” direction. There are many more updates planned, making the search engine experience more like a conversation with a friend, rather that an interaction with a machine.

This advancement seems to be good for all searchers, including you and including me.

Read the whole article here: Meet Hummingbird: Google Just Revamped Search To Answer Your Long Questions Better. It has links to other stories about Hummingbird.

Forbes.com

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