The latest article on ‘MarketingProfs’ is titled “With Little SEO Value Left in Them, Are Press Releases Still Worthwhile?”.

Rebecca Joyner says, “Here’s the PR equivalent of your grandpa’s story about walking five miles to school in three-foot snow drifts, uphill both ways… Back in the day, when distribution hinged on fax machines and tracking coverage meant cutting articles out of actual magazines and taping them into physical binders, the press release was a pretty powerful tool. It gave your intermediary audience (reporters) the breaking news and basic information it needed to spread your story to your primary audience (investors, customers, prospects, potential employees, partners, and others). The best way to reach all of those important groups was by informing the editorial gatekeepers, and one of the best ways to inform them was via the press release”.

With Little SEO Value Left in Them, Are Press Releases Still Worthwhile?

MarketingProfs

Sharing is caring