The latest article on  ‘Marketing Land’ is titled “ActiveCast Media Sues Google For Withholding AdX Traffic Acquisition Payments”.

Ginny Marvin says, “A lawsuit filed in US court last week by ActiveCast Media against Google provides an inside glimpse at just how opaque and complex the world of online traffic acquisition ecosystem can be.

ActiveCast, a subsidiary of Web Integrated Net Solutions and headquartered in the British Virgin Islands, is suing Google for breach of contract, claiming the Internet giant is unlawfully withholding payment for traffic ActiveCast sent to Google advertisers as part of its contract agreement with Google DoubleClick AdExchange (AdX)”.

ActiveCast Media Sues Google For Withholding AdX Traffic Acquisition Payments

Marketing Land

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