The latest ‘Econsultancy’ blog post is titled “Just 11% of top spending advertisers use responsive design”.

David Moth says, “Responsive design is widely accepted to be the most effective way of accommodating the consumer shift towards mobile technologies, yet a new report from theIAB suggests that companies have been relatively slow on the take up.

Just 11% of the UK’s 100 highest spending advertisers currently use responsive design, including Nissan, Direct Line, Go Compare, Microsoft and Chanel.

ome sectors have been quicker on the uptake than others, but due to the small sample size it’s difficult to really drill down into the percentages”.

Just 11% of top spending advertisers use responsive design

‘Econsultancy’ Blog

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