The latest ‘MarketingExperiments’ blog post is titled “Lead Generation: Perceived value and cost of free incentives”.

Erin Hogg says, “At MarketingSherpa Lead Gen Summit 2013 in San Francisco, marketers will have the chance to participate in a live test, straight from the event. As tradition, MECLABS will offer an exciting live test with transferrable takeaways marketers can apply to their own lead generation efforts. This year MarketingSherpa teamed up with Act-On, premier sponsor of Lead Gen Summit 2013, to conduct a landing page test to discover which incentives are more effective for generating leads.

“Something we all wanted to is make the audience aware that yes, they can run tests just like this,” Kyle Foster, Research Manager, MECLABS, said”.

Lead Generation: Perceived value and cost of free incentives

MarketingExperiments Blog

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