MarketingSherpa has released a case study titled “The ROI of lead nurturing”.

Daniel Burstein says, “”Webinars and white papers sent to our nurture lists draw prospects’ interest, and open the door for our Sales reps.” -Marketer insight on most effective lead generation tactics

You probably know you should have a robust lead nurturing track for prospects below a certain lead score. You also know you should floss every day and eat organic vegetables instead of processed foods. The question is: do you?

To encourage you to invest your time and budget in lead nurturing, we’ll look at the ROI difference between organizations engaging in this tactic, and those that don’t”.

The ROI of lead nurturing

MarketingSherpa

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