The latest article on HubSpot blog is titled “5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]”. Shannon Johnson says, “I once went to a marketing conference. I don’t remember the name of it. What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Smart Guy said, “B2B is still P2P” (meaning person-to-person, not peer-to-peer illegal downloading ;)”. 5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare] HubSpot  [...]

The latest article on ‘The Forrester Blog’ is titled “Content Marketing Fortnight II: Advertising is…Unclear”. Ryan Skinner says, “Here’s your fortnightly round-up of the best of the best stuff online for marketers who think about content. (For more information about what the Content Marketing Fortnight is, see my intro from the first one. And, if you want to get this curated newsletter in your inbox every other week, send me a mail.) Advertising is _______. The head of the IAB comes late to the party that is advertising’s identity crisis. In all truth, I think he’s... [...]

Shawn Collins’ latest blog post is titled “New Book on Problems and Solutions with Online Shopping from Affiliate Summit”. Collins Says, “Affiliate Summit Press, a new publishing arm of Affiliate Summit, has put out the first in a series of books aimed at the digital marketing space called Online Shopping is Broken: How to Fix It. The book is based on short essays from U.S. college students who answered the question, “What is your biggest frustration with online shopping and how would you suggest fixing it?,” in 250-500 words. The essays were part of a contest from Affiliate Summit,... [...]

The latest article on  ‘Marketing Land’ is titled “Budgeting For Email Marketing: How To Invest In The “Killer App””. Cara Olson says, “Last week at the ExactTarget Connections Conference, I had that the opportunity to meet Forrester analyst Shar vanBoskirk. Like most in our industry, I was interested in her point of view on a question I often ponder, so I approached after her presentation and asked for it: “If email consistently has the highest conversion rate of all channels (search, social, etc.) why does it consistently receive the least amount of budget?” We... [...]

Ryan Shaw has been using Facebook in his marketing for years, and he has found that its members spend a lot of time there and buy a lot of products. So he concentrates a lot of his marketing energy on Facebook. Facebook has improved its ad platform and it’s better than ever for marketers. With Facebook, you avoid a lot of difficulties presented by other marketing processes. For example, you don’t need to do any grandiose product launches that require a lot of setup time and a lot of long hours. You don’t have to work with affiliates who aren’t always reliable. Just wisely... [...]

The latest article on ‘MarketingProfs’ is titled “With Little SEO Value Left in Them, Are Press Releases Still Worthwhile?”. Rebecca Joyner says, “Here’s the PR equivalent of your grandpa’s story about walking five miles to school in three-foot snow drifts, uphill both ways… Back in the day, when distribution hinged on fax machines and tracking coverage meant cutting articles out of actual magazines and taping them into physical binders, the press release was a pretty powerful tool. It gave your intermediary audience (reporters) the breaking news and basic information... [...]

The latest article on Business Insider is titled “The Smartest Brands Use Real-Time Marketing To Capitalize On Trends”. The BI team says, “Since the early days of advertising, companies have been trying to figure out how to advertise in the right place, at the right time. The best way to reach potential customers is to be where they are. On the Web, that means knowing what videos and stories people are sharing, as they share it. With today’s real-time marketing, advertisers can move quickly to take advantage of news stories, consumer behavior, and any kind of relevant... [...]

The latest article on ‘Business 2 Community’ is titled “The Most Important Thing to Know About Video SEO”. Derek Merdinyan says, “When it comes to Video SEO, like all good marketing practices, it’s complex and requires experimentation to get things right. In this 60 second animated video, Rand Fishkin – founder of Moz.com shares some of the most important considerations you should experiment with to get the most from your video content”. The Most Important Thing to Know About Video SEO Business2Community.com  [...]

A good first impression is a vital key to success, and using premium-quality graphics on your site or blog does a lot toward toward making that good first impression a good one. You don’t want to build your own unless creating graphics is your business. Amateurs make, well, amateurish graphics. You could buy a simple set of graphics someone else has made or use free graphics you find online. But you need to rise above the crowd, not blend in with it. The problem is that, on the one hand, hiring someone to make custom graphics can be an expensive; and, on the other, everyone has seen the same... [...]

The latest ‘Web Marketing Today’ blog post is titled “4 Sources for Free Stock Photography”. Drew Coffin says, “Finding high-quality images can be difficult, especially if you are trying to do it on a budget. Here are four sources for free, high-quality stock photographs. Stock.xchng Stock.xchng (SXC) offers a wide variety of high-quality, high-resolution photographs. The SXC library also includes illustrations and clip art. SXC’s standard”. 4 Sources for Free Stock Photography Web Marketing Today  [...]