MarketingSherpa’s “Marketing Automation: 200% increase in lead volume” webinar replay is available.

MarketingSherpa team says, “Watch this replay to discover how Lincoln built the marketing program from the ground up, how the free trial and free software model played into the CRM and marketing automation system, the importance of lead nurturing at SmartBear, and much more. Most notably, learn how all of these efforts led to a 200% increase in lead volume.

“I’m a big believer in inbound marketing, and I’ll admit content is king. The more we can develop value and help developers and testers do their job in a much more effective and efficient way, the more we can create Web content that can be found through organic search. That was step one,” Lincoln said.

Hear Burstein and Lincoln discuss the live audiences’ questions, including:

    • How Lincoln defines a lead and how he differentiates an opt-in from a lead
    • How marketing automation helps generate leads, before the leads get to the automation system
    • How marketing automation links with the new trend of solution marketing
    • How lead scoring affects marketing efforts at SmartBear”.

‘Marketing Automation: 200% increase in lead volume Webinar Replay

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