‘Has social media grown up?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Has social media grown up?”.

Steve Richards says, “In the years since the emergence of social as a separate entity for marketing purposes (roughly from around the birth of Twitter in 2006) we’ve figured out a lot about what social is, how it works, and what it means for marketers.

Now you could talk directly to a brand, and have them listen to you.

For consumers, this was great. For brands, it presented opportunities and challenges. It also entailed a pretty major shift in thinking”.

Has social media grown up?

‘Econsultancy’ Blog