‘The Modern Marketing Manifesto and the Festival of Marketing: why you should care’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “The Modern Marketing Manifesto and the Festival of Marketing: why you should care”.

Ben Davis says, “Until recently, the development of marketing technologies has occurred at a high enough pace to preclude a new definition of marketing.

But now, we feel the new discipline can be defined in broad terms, with digital pervading pretty much everything you do as marketers.

Next week the Festival of Marketing debuts in the city of London, with conferences, events and parties all hung off the core tenets of Econsultancy’s Modern Marketing Manifesto. At the festival we’ll add the detail to the manifesto. Which brands are doing precisely what? And is it working? How have benchmarks moved?”.

The Modern Marketing Manifesto and the Festival of Marketing: why you should care

‘Econsultancy’ Blog