The latest ‘Econsultancy’ blog post is titled “Lego: building a customer community, brick-by-brick”.

Christopher Ratcliff says, “Everybody loves Lego. It’s possibly the most warmly regarded brand on the planet. I can hear that unmistakable rummaging of a thousand pieces of plastic as I write this sentence. Ah, bliss.

Lego’s online strategy and how it can improve its social reach has been discussed on this blog before, and it looks as if Lego is now making huge strides in its sociability with the crowdsourcing site Lego CUUSOO“.

Lego: building a customer community, brick-by-brick

‘Econsultancy’ Blog

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