The latest ‘Econsultancy’ blog post is titled “Mobile adspend up 127% to £429m in first half of 2013”.

David Moth says, “Mobile adspend in the UK grew to £429.2m in the first half of 2013, an increase of 127% compared to the same period last year.

The data comes from a new report by the IAB, which also found that mobile now accounts for 14.1% of all digital advertising spend – nearly double the 7.2% for the same period last year.

Furthermore, fuelled in part by the roll out of 4G networks, mobile video advertising grew by 1,260% from £1.7m in the first half of 2012 to £23m in the first half of 2013. Paid searchaccounted for the majority (63%) of mobile adspend though with £271m invested in this channel”.

Mobile adspend up 127% to £429m in first half of 2013

‘Econsultancy’ Blog

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