The latest ‘Econsultancy’ blog post is titled “Has the impact of encrypted search been consistent by sector?”.

David Towers says, “At the end of September, Google confirmed the roll-out of Secure Sockets Layer (SSL) encrypted search to all users.

In short, this means that keyword-level data for organic (non-paid) Google traffic will no longer be provided. Consequently, website owners will no longer be able to view the keywords a visitor used in Google to find their website.

This announcement from Google will have a huge impact on the industry, with search marketers around the world rethinking metrics to track SEO performance”.

Has the impact of encrypted search been consistent by sector?

‘Econsultancy’ Blog

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