‘6 Biggest Mistakes Brands Make on YouTube’ – ‘Mashable’

Nate Houghteling says, “In the beginning, YouTube was a playground for amateurs to post home movies, webcam confessionals and videos of cats chasing string. And it was good.As the platform grew up, a new breed of talent emerged to dominate the landscape. These YouTube “creators” — amateur filmmakers, beauty experts, armchair pundits and a thousand other flavors of self-made star — produced a unique type of content built specifically for YouTube and its audience. And it was awesome“.