‘A More Human Model for Product Storytelling’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “A More Human Model for Product Storytelling”.
Kathy Klotz-Guest says, “Humans are wired for stories; we’re storytelling animals. The resurgence in storytelling, the original social medium, is an important and welcome evolution for many reasons. Memorable stories scale in a way that facts alone cannot. And a multiplier effect is critical in marketing. Finally, stories cut through the tremendous clutter—much of it lacking context and meaning—created by the never-ending content explosion. Here’s where stories pay dividends: According to a recent Stanford study, stories are remembered up to 22 times more than facts alone.
In a world of noise, the best stories win”.
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