‘Even Big Names Like AOL And Yahoo Could Be Selling Fraudulent Online Ads’ – Business Insider
The latest article on Business Insider is titled “Even Big Names Like AOL And Yahoo Could Be Selling Fraudulent Online Ads”.
Aaron Taube says, “Online advertising fraud is an industry-wide epidemic, not merely the managed nuisance brands need to accept as the cost of doing business online. That’s the take-home from Adweek’s in-depth investigation into how advertisements from blue chip brands wind up on sketchy video-sharing sites and how so-called “click farms” beef up the traffic of reputable publishers by employing robots or people to click links”.
Even Big Names Like AOL And Yahoo Could Be Selling Fraudulent Online Ads
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