‘Facebook ads: ROI and conversions increase in Q3’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Facebook ads: ROI and conversions increase in Q3”.
David Moth says, “Analysis of Facebook advertising performance in Q3 has found that the platform has improved across numerous key performance indicators (KPIs).
It comes off the back of a strong performance in Q2, when there were also improvements across the board compared to Q1.
The data from Kenshoo shows that CPC has dropped 9% in Q3 compared to Q2, while revenue per click (RPC) has increased 1.73x”.
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