This is our second chance to tell you about eMarketer’s webinar on Thursday, October 24 at 1.00 pm EDT. The topic of the webinar is “Data Management Platforms—Using Big Data to Power Marketing Performance”.

eMarketer team says, “Data is imperative to today’s digital advertising ecosystem, and everything from media planning to analytics—and every campaign execution in between—runs on it. Join eMarketer for a discussion on how Data Management Platforms (DMPs) are enabling marketers to use their big data to make smarter and more efficient marketing decisions.

The webinar will address these key questions:

•  What are Big Data and DMPs?
•  How are marketers and publishers using DMPs for audience targeting?
•  How are marketers using DMPs for digital and cross-platform attribution?
•  How are DMPs different from CRM platforms?”.

Webinar Details

Organizer:  eMarketer

Topic: Data Management Platforms—Using Big Data to Power Marketing Performance

Day/Date: Thursday, October 24

Time: 1.00 pm EDT – Time Zone Converter

Register for webinar details.

‘Data Management Platforms—Using Big Data to Power Marketing Performance’ Webinar

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