‘Six advanced ad text testing considerations’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Six advanced ad text testing considerations”.
Pete Whitmarsh says, “Your adverts and their messaging are integral to your PPC success. Like the campaign itself, they need constant optimisation, revision and testing.
Planning is probably the most important part of ad text testing. Without a solid plan you are simply going to stick a load of messages out there and see what comes back”.
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