‘Targeting Email Marketing by Persona Improves Clickthrough Rate 16’ – HubSpot

The latest article on HubSpot blog is titled “Targeting Email Marketing by Persona Improves Clickthrough Rate 16”.

Anum Hussain says, “Personalizing emails is more than customizing the first sentence to include the recipient’s first name. True, valuable personalizations cater every marketing message to the right person at the right time.

Last summer, we began experimenting with persona-based segmentation. Personas are fictional representations of your ideal customers. They are based on real data pertaining to customer demographics and online behavior as well as educated speculation about their personal histories, motivations, and concerns”.

Targeting Email Marketing by Persona Improves Clickthrough Rate 16