‘A five-step roadmap for using personalisation in ecommerce’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “A five-step roadmap for using personalisation in ecommerce”.
James Gurd says, “A key theme at the recent Econsultancy Digital Cream roundtable on Personalisation was paralysis: being unsure how to prove the business case to justify investment and start the personalisation journey.
This uncertainty is leading to inertia as digital teams invest in what they know works, such as paid search, rather than take the leap of faith and pursue what they believe will work but don’t have a robust model to validate”.
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