‘Has the affiliate channel outgrown the CPA last click model?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Has the affiliate channel outgrown the CPA last click model?”.

Helen Southgate says, “It’s well known that the affiliate channel works on a cost per acquisition (CPA) model, meaning that when the desired action is completed, be it a sale, lead or quote,  the affiliate is paid.

To be able to attribute the sale to an affiliate there needs to be an agreed metric by which a sale can be attributed.

Typically this is a ‘last click wins’ model: if the last click is attributed to a particular publisher then they receive the commission”.

Has the affiliate channel outgrown the CPA last click model?

‘Econsultancy’ Blog