The latest article on  ‘Marketing Land’ is titled “Tapped-Out: Swipe-to-Engage Ads Will Save Mobile Advertising”.

Matthew Robles says, “Despite frequent headlines claiming that mobile ads are the future and the future is here, advertisers, audiences and publishers are secretly rolling their eyes. Mobile advertising is a huge nuisance to everyone: It’s incorrectly valued, and the user experience sucks.

The problem isn’t that ads don’t work on mobile; it’s that the desktop model of “click or hover-to-engage” doesn’t translate to mobile. A mobile tap is not the same as a desktop click, and there’s no such thing as a touchscreen hover. It’s the classic round-hole, square-peg problem — the desktop schema doesn’t work for touchscreens”.

Tapped-Out: Swipe-to-Engage Ads Will Save Mobile Advertising

Marketing Land

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