‘The Future of SEO and What it Means for Inbound Marketing’ – HubSpot
The latest article on HubSpot blog is titled “The Future of SEO and What it Means for Inbound Marketing”.
Meghan Keaney Anderson says, “A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Keywords placed properly in your content boosted your site’s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site’s authority on the search topic.
The deconstruction of search engine rank into those two main components made SEO more approachable to marketers of all company sizes. (Incidentally, it also led to nefarious practices of keyword stuffing, link planting, and more than a little gaming of the Google system)”.
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