The latest ‘Econsultancy’ blog post is titled “Are Google’s search UI changes motivated by profit or better UX?”.

Graham Charlton says, “Google is continually tweaking its user interface, often most noticeably on search results pages, desktop and mobile. 

What motivates these changes? Is every change Google makes motivated by profit, or is this a case of constantly improving the user experience? Or perhaps both?

Here, I’ll look at some recent UI changes to search results on mobile and desktop. Please suggest any I may have missed”.

Are Google’s search UI changes motivated by profit or better UX?

‘Econsultancy’ Blog

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