The latest article on HubSpot blog is titled “Inbound Selling Was Bound to Be Inbound Marketing’s New Best Friend”.

Frank Belzer says, “It was bound to happen sooner or later: Inbound marketing was going to start talking about “inbound selling.” It was inevitable because, like traditional marketing, if the loop doesn’t close, if revenue isn’t impacted, and if nobody can point to an effort or strategy and say “That really worked!” then the funding will dry up.

So, now it’s time for inbound sales teams to start looking more closely at how the sale is handledafter the lead is generated. I am not talking about automation or the lead process, nor am I focusing on how we score or track these leads”.

Inbound Selling Was Bound to Be Inbound Marketing’s New Best Friend

HubSpot

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