‘Four essential steps to creating a B2B marketing dashboard’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Four essential steps to creating a B2B marketing dashboard”.
Maria Wasing says, “If you follow marketing and digital related blogs and news sites, then it won’t come as a surprise to you that marketing professionals and CMOs are expected to show how activity achieves business results.
As marketing professionals, we need to have an in-depth and real time understanding of how we contribute to our organizations’ or clients’ revenue. In addition, we must also be able to have an ongoing conversation with our sales teams that is revenue focused, far away from “the feeling” that our campaigns are generating good results and increasing brand awareness”.
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