‘Seven lessons Obama’s digital team learned from A/B testing emails’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Seven lessons Obama’s digital team learned from A/B testing emails”.

David Moth says, “In case you’re a few years behind the times, you will be aware that Obama’s re-election campaign was a success.

But what is less well known is the detail of the testing process behind the email strategy that helped to raise more than $500m in online donations.

At Searchlove this morning Obama’s director of digital analytics Amelia Showalter gave an insight into the A/B tests that optimised the campaign’s fundraising emails and the lessons that the digital team learned as a result”.

Seven lessons Obama’s digital team learned from A/B testing emails

‘Econsultancy’ Blog