‘What Are Psychographics?’ – HubSpot
The latest article on HubSpot blog is titled “What Are Psychographics?”.
Maggie Hibma says, “You probably know a lot about who buys from you. Their gender, geographic location, marital status — it’s all part of developing buyer personas. These data points make up thedemographics of your personas, help inform your marketing strategy, and paint a picture of who your buyers are.
But there’s another component needed to reallyunderstand your buyer”.
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